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FOR THIRTY YEARS, MANUFACTURERS AND RETAILERS HAVE DEPENDED ON LAWRENCE MERCHANDISING SERVICES TO POSITION MANY OF THE NATION'S TOP BRANDS THROUGH QUALITY, RELIABLE IN-STORE MERCHANDISING SUPPORT.


Throughout this time, we have created one of the largest, most efficient networks of in-store merchandisers in the country, giving us the flexibility to custom tailor a program perfectly suited for your needs.

Lawrence Merchandising Services is proud to be one of the few merchandising service organizations in the country with direct relationships with some of America�s largest value chains. We currently service on an ongoing basis over 5000 value store locations nationwide.

The Dollar chains largest challenge with its accessories program was to find a way to keep the accessory fixtures full of product and set to a workable planogram. The product tended to have picked over displays and product falling off of the fixtures. It was also very difficult to introduce new product and seasonal items to the fixture. The Dollar retailer needed a workable solution.  The Dollar Retailer had already decided a new fixture was needed but needed an answer on how to keep the fixture set to planogram with out excessive out of stock fixtures and pegs. 

 

The Management Team at Lawrence Merchandising Services consulted with The Dollar Retailer concerning their fixture needs. We created a program that allowed for a schematic flow of the product on the display that was visually merchandised. The product is set to color, style, and size. We also created an in store program to teach the store personal how to maintain the fixture between service calls.

 

Lawrence Merchandising Services competed with two other national service companies to create a solution. In the end Lawrence Merchandising Services�s strategy resulted in higher sales than the other MSO�s. The stores maintained the fixture correctly between service calls. Our strong communication to the field and our willingness to implement the buyer�s vision helped us to earn the opportunity to enhance The Dollar Retailers performance and presentation at the store level.  

 

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