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Lawrence Merchandising Services is very proud of its
35 year relationship with Target. We perform over 8000 service
calls monthly in all Target Stores nation wide. Lawrence Merchandising Services performs merchandising services for both Target Buyers
and Target Vendors in all departments. Our largest ongoing
project is for Target Corporation. We merchandise the entire
Fashion Accessories department in all 1171 Target stores weekly.
The broker for a leading manufacturer of snack consumables had just placed a new snack item in Target Stores. In an effort to brand the new item in the marketplace the broker agrees to a quarterly end cap in Target during the holiday retail season. Three weeks into the first quarter only 390 stores out of 1171 stores are reporting sales. The broker speaks to the buyer and asks what can be done to
ensure the product is out in all stores and capturing sales
The Broker is referred to Lawrence Merchandising Services by the Target buyer. The Broker contacts Lawrence Merchandising Services and explains the challenge. With in one week Lawrence Merchandising Services mobilizes all of its employees assigned to all Target stores nationwide. Lawrence Merchandising Services
ensured that in all 1171 stores the product was out and set to planogram.
The Manufacturer saw an immediate 35% lift in all 1171 Target stores. Lawrence Merchandising Services
ensures store level compliance resulting in higher sales. It does not stop here. The relationship between Target, The Broker, and The Manufacturer was further enhanced. Based on the success of the sales and service of the product, Target placed the product permanently in the snack check lanes in all 1171 stores. Lawrence Merchandising Services executed the snack lane set insuring even more retail success.
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